Representing the Outdoors Community of Victoria.

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Media Release: Victoria’s outdoor economy worth $6.2 billion

New independent economic modelling released today shows that nature-based outdoor activities add $6.2 billion per year to Victoria’s economy, supporting 71,000 jobs, or 2% of Victoria’s total workforce. These activities include nature-based tourism, camps and outdoor education, and a full range of outdoor recreational activities, such as fishing, four-wheel driving, bushwalking, canoeing, birdwatching, beach activities and many others. The analysis, commissioned by Sport and Recreation Victoria and Outdoors Victoria, is the first of its kind for Victoria. The report’s authors, Marsden Jacob Associates, note “Victoria’s nature based outdoors sector makes a significant contribution to our economy and to individual wellbeing in Victoria. It can be seen, with a bit of imagination, as the 300-pound wombat in the room: a sector that makes a significant economic impact in Victoria that until now has largely been out of the public policy discourse.” Chuck Berger, Outdoors Victoria CEO, said “Victoria has a great reputation as an outdoor-oriented society, but it hasn’t been clearly understood until now just how essential the outdoors is for our economy. To put this in perspective, outdoor activities account for four times as many jobs in Victoria as the mining sector, and nearly half as much as the entire financial services industry.” The report also examined the importance of outdoors and nature-based activities for Victoria’s 11 tourism campaign regions, with the following results:   Tourism campaign region Gross value add ($ million) Employment (FTE)       Daylesford and Macedon Ranges  100 1,000 Gippsland  900 11,200 Goldfields  200 1,200 Grampians  200 2,000 Great Ocean Road  1,100 12,600 High Country  1,100 13,200 Melbourne  1,000 10,000 Murray  700 8,500 Mornington... read more

Advocacy for outdoors education

As Victoria’s voice for the outdoors community, OV engages government leaders on the policy and funding decisions that matter for us. Late in 2015, we prepared a list of investment priorities entitled “Invest Outdoors” to focus attention on the need for greater funding for outdoors education, national parks management, tracks and trails, and outdoor community groups. We also provided a contribution to the “Education State” process highlighting the benefits of outdoor education for our students. Now more than ever, we have an opportunity to work with our state government to truly embed outdoor education in our curriculum and educational practice. We’re committed to strengthening and supporting the outdoor education community with inspiring and informative events, professional development opportunities & effective advocacy. Chuck Berger,... read more

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