New independent economic modelling released today shows that nature-based outdoor activities add $6.2 billion per year to Victoria’s economy, supporting 71,000 jobs, or 2% of Victoria’s total workforce.

These activities include nature-based tourism, camps and outdoor education, and a full range of outdoor recreational activities, such as fishing, four-wheel driving, bushwalking, canoeing, birdwatching, beach activities and many others.

The analysis, commissioned by Sport and Recreation Victoria and Outdoors Victoria, is the first of its kind for Victoria.

The report’s authors, Marsden Jacob Associates, note “Victoria’s nature based outdoors sector makes a significant contribution to our economy and to individual wellbeing in Victoria. It can be seen, with a bit of imagination, as the 300-pound wombat in the room: a sector that makes a significant economic impact in Victoria that until now has largely been out of the public policy discourse.”

Chuck Berger, Outdoors Victoria CEO, said “Victoria has a great reputation as an outdoor-oriented society, but it hasn’t been clearly understood until now just how essential the outdoors is for our economy. To put this in perspective, outdoor activities account for four times as many jobs in Victoria as the mining sector, and nearly half as much as the entire financial services industry.”

The report also examined the importance of outdoors and nature-based activities for Victoria’s 11 tourism campaign regions, with the following results:

 

Tourism campaign region

Gross value add ($ million)

Employment (FTE)

 

 

 

Daylesford and Macedon Ranges

 100

1,000

Gippsland

 900

11,200

Goldfields

 200

1,200

Grampians

 200

2,000

Great Ocean Road

 1,100

12,600

High Country

 1,100

13,200

Melbourne

 1,000

10,000

Murray

 700

8,500

Mornington Peninsula

 400

4,000

Phillip Island

 400

4,800

Yarra Valley and Dandenong Ranges

 100

1,100

 Download a copy of the full report

For further comment, contact:

 Chuck Berger, CEO, Outdoors Victoria – 0417 447599 / Charles.berger@outdoorsvictoria.org.au